Australian Designer Launches Crowdfunding Campaign with a Difference

February 19 15:22 2015
Offers fashion lovers unique opportunities to get involved with their brand.

Australian luxury outerwear brand GEHRICH launched their first collection in July 2014 with an outstanding range of coats. Timeless designs created with exceptional materials and a philosophy that sees GEHRICH focus on quality over quantity, sustainable collection sizes and ethical manufacturing that largely takes place locally in Australia.

Since launching their first collection and online store the Melbourne based brand has been steadily gaining attention for their beautifully crafted garments. With their Autumn/Winter 2015 collection to launch in the coming months, founders Samantha Gehrich and Chris Thomas have turned to crowdfunding platform Indiegogo in an effort to engage with fashion lovers and help raise money in order to expand GEHRICH.

Samantha Gehrich, designer, says “Over the past 18 months we have invested heavily in building a foundation for a brand and product that we truly believe in and can stand behind proudly.”

“We decided to launch a crowdfunding campaign in a bid to engage directly with our customers and with people that share in our vision and brand values. We’re hoping to raise money which will go towards producing our next collection and securing opportunities to grow our brand and awareness worldwide. As part of the campaign we really wanted to give people the opportunity to get involved with our brand in return for backing us financially. We’re really excited about the unique rewards we are offering and it would be fantastic to see fashion savvy Men and Women from all around the world getting on board to support us.”

As well as offering substantial discounts on current stock and their soon to be released AW15 Collection, GEHRICH are also giving backers the chance to join their ‘design team’ and help create a piece for their future collection. A unique opportunity for up to 20 people to be involved in everything from style, fabric selection, detail placement and even naming of the finished coat – with each person in the design team being named as co-designer on the GEHRICH website.

For the ultimate pledge of support GEHRICH are offering fashionistas the chance to become their ‘brand ambassador’ for a season. In return for investing, backers will receive a wardrobe full of GEHRICH pieces, a fully styled photo shoot and the chance to meet the designer. VIP access to future collections and events is also included in this experience that offers a real hands-on opportunity with the brand.

If you appreciate fashion pieces that are of exceptional quality, thoughtfully crafted and luxuriously chic then GEHRICH is definitely worth a closer look. With a second collection and selected International stockist on the radar for 2015 and beyond, the future looks bright for this up and coming Australian luxury brand.

Campaign link:
https://www.indiegogo.com/projects/luxury-outerwear-for-men-and-women

‘Introducing GEHRICH’ Video: https://vimeo.com/117547541

Media Contact
Company Name: Gehrich.co
Contact Person: Chris Thomas – Director of Business & Finance
Email: Send Email
Phone: +61 408 572 964
Country: Australia
Website: https://www.indiegogo.com/projects/luxury-outerwear-for-men-and-women

Source: www.abnewswire.com

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